Social Media Paid Ad Specialist
Date: Summer 2022 to Present
Summary:
As a Social Media Advertising Specialist, Isabelle manages everything related to Paid Media for Online Retail. This results in all media buying aspects. By thoroughly managing, tracking and strategizing, Isabelle regulates various channels to provide community growth and profit.
Meta Ads
To promote Glyder amongst their competitors like Vuori, Isabelle curated various campaigns and corresponding digital assets for profitable results. This ads vary from UGCs (internal and outsourced), informative graphics. catalog listing products, affiliate/influencer content and more,
This is an example of an lifestyle-like graphic Meta Ad that informed consumers about the recent Labor Day Weekend sale. This utilized photography from the latest collection, being easy to read and informative at the same time.
This is another example of an informative graphic Meta Ad that informed consumers about one of most popular products, the Mystery Boxes. This is educational and aesthetically pleasing, running at a 2.0 ROAS for the past few months.
Google Ads
To promote Glyder amongst their competitors, Isabelle curated various campaigns and corresponding digital assets for profitable results. These campaigns range from Branded Search, Performance Max, Google Shopping ads and video ads like in-feed video campaigns. This requires optimization of Shopify catalog integration, resources the properly assets and SEO optimization.
This is an example of a Google Display Ad that utilizes ad copy, visual assets, and more. This particular visual comes from a Performance Max Mens campaign. After success in PMax Womens, proper mens targeting allowed for more tailored advertising.
Social Media Ads
Isabelle Zamora's Website 
Leave a comment