Paid Media and Social Strategist with hands-on experience creating content that converts.
Why lifestyle, travel, and fashion — and why strategy matters to me
I focus on lifestyle, travel, and fashion because they’re the spaces that first pulled me into marketing and still hold my attention the most. They sit at the intersection of culture and commerce, and they make up much of the content I naturally consume and stay curious about day to day.
Being immersed in these industries helps me better understand how people discover brands, connect with products, and make buying decisions — which directly influences how I approach paid media and social strategy.
Strategy matters to me because I believe good marketing starts with clarity. When there’s a clear goal and shared direction, creative work becomes more focused and more effective. From there, ideas can expand, evolve, and perform — especially when decisions are supported by past experience, performance insights, and current trends.
How I Work
- Collaborative
- Data-driven
- Creator-minded
Isabelle Zamora's Website 