portfolio overview.

Below is a selection of strategy-led work across paid media, social media, and UGC content creation. Click into each category to see highlights and results.

Paid Media Campaigns

This is an example of an infographic Meta Ad that informed consumers about the recent Labor Day Weekend sale. This utilized straight-to-the-point information, being easy to read and informative at the same time. This ad ran for the 4-day weekend at a 3.73 ROAS.

This is an example of a Google Display ad for Glyder’s Softflex or luxury sleepwear collection. It has its own campaign and is running at an 11.10 ROAS over the last 30 days.

This is another example of an informative graphic Meta Ad that informed consumers about one of the most popular products, the Mini Mystery Boxes. This is an educational and trendy flat lay creative, running at a 4.70 ROAS for the past 3 months.

Social Media Strategy & Content

Created grid-like content to show the diversity of the collection on different models and different styles while remaining aesthetic. Also testing carousel content, which encourages longer screen time.